OHMA... Setting The Standard for On Hold Messaging!
Make Sure Your Service Provider Displays the OHMA ‘Click to Verify’ Member Logo!
Every day businesses decide to add on hold messaging to their phone systems. And there are really good reasons for doing this. Not only are they eliminating the void of silence that occurs just before a live representative assists their callers, they are actually using that critical time on hold in an informative manner that will generate additional inquiries and sales!
OHMA members understand the importance of using hold time as a true marketing tool. They have been in business a minimum of five years to qualify for application to the OHMA organization. They must meet the following criteria as well: their company derives over fifty percent of its revenue from on hold services, and they must show their business model meets the standards of a full service agency, which provides equipment, script writing and voicing, studio production of messages, installation of hardware and technical assistance. Currently over 80 of the nation's leading on hold companies have been approved by the board of directors to become OHMA members.
To guarantee the company you are considering is an OHMA member, look for the ‘Click to Verify’ OHMA logo on the home page of the company’s web site. If valid, the logo will link you to the OHMA website and a ‘Member Verification' page will display the company’s good standing status. Please be aware that some ‘copy cat’ companies have copied the OHMA logo and placed it on their site to indicate they are a member. However, if you click on the logo and it does not go to the ‘Member Verification’ page, they are not members. Verify membership and you will find a company that is your Trademark of Assurance!
News
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OHMA GEARS UP FOR 10TH ANNUAL CONFERENCEThe On Hold Messaging Association 10th Annual International Conference will be held March 18 - 20, 2010 in San Diego at the Westin. More >> Thursday, October 01, 2009
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OHMA Member Secures FinancingOHMA congratulates one of our largest members who recently secured $11 million in financing to support the company’s growth initiatives. More >> Monday, June 01, 2009
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MARCE Awards Debut at 2009 OHMA ConferenceFrom 2005 to 2008, OHMA recognized excellence in On Hold Messaging production with the HOLDIE Awards. We've now taken it to the next level with the MARCE Awards...
More >> Wednesday, April 01, 2009
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Higher Standards For OHMA MembersOHMA Holds its Members to a Higher Standard
More >> Monday, June 09, 2008
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Music On Hold Copyrights...Fact or FictionIf I Play Do I Really Have To Pay? More >> Monday, June 23, 2008
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Member Verification
To verify the membership status of a company, enter their member code below...
On Hold Statistics
"Executives spend 15 minutes a day or 68 hours a year on hold." - USA Today
"41% of American consumers have initiated a purchase over the phone in the last year." - American Teleservices Association
"On average, seven out of ten callers are placed on hold."
- Inbound/Outbound
"94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center
Jefferson Denneandrus, a research firm, found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.
Survey results found that 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. - MaxiMarketing
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus "dead air" or "background music," and up to 17% longer than radio. - Infomax, Inc.
"The average person will spend 1.2 years on hold." - Woman's World Magazine
"34% of callers who hang up will not call back." - Voice Response, Inc.
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